000			03219nam a22004575i 4500
001			978-1-4020-2934-9
003			DE-He213
005			20260521092048.0
007			cr nn 008mamaa
008			100301s2005 xxu| s |||| 0|eng d
020			_a9781402029349
020			_a99781402029349
024	7		_a10.1007/1-4020-2934-9 _2doi
082	0	4	_a330 _223
100	1		_aSchröter, Harm G. _eauthor.
245	1	0	_aAmericanization of the European Economy _h[electronic resource] : _bA compact survey of American economic influence in Europe since the 1880s / _cby Harm G. Schröter.
264		1	_aBoston, MA : _bSpringer US, _c2005.
300			_aXII, 268 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aThe First Wave of Americanization, 1870-1945 -- Fordism and Taylorism Come to Europe -- Americanization as a Comprehensive Concept of Economic Development During the 20th Century -- The Second Wave of Americanization: The Great Post-War Boom, 1945-1975 -- Americanization as a Mission, 1945-1955 -- Mass Production, Mass Distribution, and New Technology -- Managing Firms and Their Consumers -- Americanization's Third Wave from the 1980s -- Economic Slowdown and the American Model -- Companies and Consumers -- Industrial Relations as a Barrier to Americanization -- Conclusion.
520			_aOne of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.
650		0	_aECONOMICS.
650		0	_aINTERNATIONAL ECONOMICS.
650		0	_aECONOMICS _xMETHODOLOGY.
650		0	_aPOLITICAL SCIENCE.
650	1	4	_aECONOMICS/MANAGEMENT SCIENCE.
650	2	4	_aECONOMICS GENERAL.
650	2	4	_aPOLITICAL SCIENCE.
650	2	4	_aINTERNATIONAL ECONOMICS.
650	2	4	_aMETHODOLOGY AND THE HISTORY OF ECONOMIC THOUGHT.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781402028847
856	4	0	_uhttp://dx.doi.org/10.1007/1-4020-2934-9 _zVer el texto completo en las instalaciones del CICY
912			_aZDB-2-SBE
942			_2ddc _cER
999			_c36217 _d36217