03064nam a22004455i 4500 978-0-387-28256-5 DE-He213 20260521091847.0 cr nn 008mamaa 100301s2006 xxu| s |||| 0|eng d 9780387282565 99780387282565 10.1007/0-387-28256-4 doi CICY 650 23 Alon, Ilan. author. Service Franchising [recurso electrónico] : A Global Perspective / by Ilan Alon. Boston, MA : Springer US, 2006. XXI, 264 p. online resource. text txt rdacontent computer c rdamedia recurso en línea cr rdacarrier text file PDF rda Franchising Development -- Why Do Companies Use Franchising? -- What are the Social and Economic Benefits and Costs of Global Franchising? -- What is the Economic Impact of Service Franchising Investment? -- Franchising Strategies and Types -- Does Franchising Provide Superior Financial Returns? -- How Do Franchisors Evaluate Foreign Markets? -- When is Master International Franchising a Preferred Mode of Entry? -- How Do International Franchisors Cluster? -- Franchising in Emerging Markets -- Franchising in Russia -- Franchising in the Philippines -- Conversion Franchising in Slovenia -- Cases in International Franchising -- Franchising with Kodak in China -- The Internationalization of Marks & Spencer -- Concluding Remarks. Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world. ECONOMICS. INDUSTRIAL ORGANIZATION (ECONOMIC THEORY). BUSINESS PLANNING. ECONOMICS/MANAGEMENT SCIENCE. BUSINESS/MANAGEMENT SCIENCE, GENERAL. INDUSTRIAL ORGANIZATION. ORGANIZATION/PLANNING. REGIONAL SCIENCE. SpringerLink (Online service) Springer eBooks Printed edition: 9780387281827 http://dx.doi.org/10.1007/0-387-28256-4 Ver el texto completo en las instalaciones del CICY ddc ER 32731 32731 0 0 ddc 0 0 LE CICY CICY EL 2025-07-10 0 650 2025-07-10 08:39:41 2025-07-10 ER