04660nam a22004935i 4500001001800000003000900018005001700027007001500044008004100059020001800100020001900118024002500137040000900162082001800171100003200189245011800221264003800339300003600377336002600413337002600439338003900465347002400504490008700528505031000615520254800925650001503473650003903488650002503527650002403552650001503576650003403591650004103625650001503666650006303681650004203744650004903786650003003835700003103865710003403896773002003930776003603950830008703986856009304073978-0-387-27391-4DE-He21320260521091843.0cr nn 008mamaa111207s2005    xxu|    s    |||| 0|eng d  a9780387273914  a997803872739147 a10.1007/b1390002doi  cCICY04a658.403012231 aTalluri, Kalyan T.eauthor.14aThe Theory and Practice of Revenue Managementh[recurso electrónico] /cby Kalyan T. Talluri, Garrett J. Ryzin. 1aBoston, MA :bSpringer US,c2005.  aXXXII, 714 p.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  arecurso en líneabcr2rdacarrier  atext filebPDF2rda1 aInternational Series in Operations Research & Management Science,x0884-8289 ;v680 aQuantity-Based RM -- Single-Resource Capacity Control -- Network Capacity Control -- Overbooking -- Price-based RM -- Dynamic Pricing -- Auctions -- Common Elements -- Customer-Behavior and Market-Response Models -- The Economics of RM -- Estimation and Forecasting -- Industry Profiles -- Implementation.  aRevenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. Over this same time period, academic and industry research on RM methodology has also grown rapidly. While the number of published papers on RM has increased in dramatic measures, there is still no book that comprehensively covers the field of RM. Such a book is a pressing need because: Much of the "Institutional" knowledge of revenue management is relatively inaccessible to those outside the profession. It is difficult to find the fundamental and seminal ideas in the literature because these ideas either do not appear in published journals or appear in relatively obscure sources. The terminology, concepts, and notation need to be standardized, so the general reader can understand and apply the contributions in the RM literature. The gap between practitioners and academics in the field needs to be closed. THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is a book that will meet these needs. It comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book's purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management. The audience for THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is threefold: (1) It will be of use to the academic researchers now working in RM-related topics, as well as those who work in related areas (such as supply chain management), who seek a single-source accessible overview of the theory and practice components of RM. (2) For practitioners the book will serve as a single-source reference for the theory and application issues involved in RM. (3) Finally, there are a growing number of university and seminar courses specially focused on RM for which the book can serve as a core text. 0aECONOMICS. 0aDISTRIBUTION (PROBABILITY THEORY). 0aENGINEERING ECONOMY. 0aREGIONAL ECONOMICS. 0aMARKETING.14aECONOMICS/MANAGEMENT SCIENCE.24aOPERATIONS RESEARCH/DECISION THEORY.24aMARKETING.24aENGINEERING ECONOMICS, ORGANIZATION, LOGISTICS, MARKETING.24aBUSINESS/MANAGEMENT SCIENCE, GENERAL.24aPROBABILITY THEORY AND STOCHASTIC PROCESSES.24aREGIONAL/SPATIAL SCIENCE.1 aRyzin, Garrett J.eauthor.2 aSpringerLink (Online service)0 tSpringer eBooks08iPrinted edition:z9780387243764 0aInternational Series in Operations Research & Management Science,x0884-8289 ;v6840uhttp://dx.doi.org/10.1007/b139000zVer el texto completo en las instalaciones del CICY